FAQ

Q. Why do I want to increase my referral and repeat business?

A. Loyalty pays! Remember attracting a new customer costs five times more than serving an existing customer or referral.

• A 5% increase in customer loyalty raises profits 25-85% (ie repeat and referral business).
• Business that focus on service get an average 10 to 1 on return on investment.
• 96% of unhappy customers never complain.
• 91% of those customers who don't complain will not buy again from the business that offended them.
• The average unhappy customer will share their negative story with at least 9 people. Worse, 13% will tell more than 20 people.

Q. I already mail to my target market on a regular basis, why should I use your service?

A. Direct mail marketing for your target audience is one element of a complete marketing plan. This type of service is different than other types of mailings you are doing. This is a warm and personal side of doing business. We all need to let our clients and customers know we appreciate them; they are the reason we are in business. Greeting cards are not received as "junk mail" and our colorful envelopes and commemorative postage distinguishes our cards from other mail.

Q. I have an assistant, why do I need you?

A. A periodic mailing program is time consuming and consistency is critical. Allowing us to be your outsource provider is actually less expensive than to pay an assistant do to it. It also gives your assistant more time to perform other job or industry specific activities. We provide the inventory, card ordering, tracking of which card was sent to which client imprinting, signing of the card and mailing service. Our service is never interrupted by turnovers, sickness, vacation, etc.

Q. Why greeting cards?

A. 99% of greeting cards and opened and read thoroughly.

Q. Why use our services?

A. A single greeting card has the power to touch more people in more ways than any other form of communication. A strong majority of consumers acknowledged they enjoy sending greeting cards and that it is a valued tradition. Consumers continue to recognize the unique benefits of greeting cards, and a strong majority offer the following opinions:

• Greeting cards are more thoughtful than most other communication options.
• Greeting cards show the recipient that he/she is special.
• Greeting cards have sentimental value as keepsakes.
• There is something uniquely appealing about the tactile, highly personal way ink-on-paper cards connect the sender with the recipient.
• Low cost alternative to direct mail.

Q. How much does it cost?

A. Costs vary depending on the frequency and type of mailing program. Contact our sales department for a discussion of how to build your referral and repeat business and what your customized program would cost.

Q. What can I expect as a result of your service?

A. You can expect your clients to comment on receiving the cards. Some of the additional benefits include:

• Boost your sales and name recognition.
• Speedy message delivery and instant visibility.
• Make business communication fun again.
• 10% of the sale of our cards benefits worthy causes.
• Increased referral business.